"It is not enough to stay busy. So, too, are the ants. The question is what you are busy about."
Henry David Thoreau
As a business woman I participate in numerous Holiday craft shows so how I present my products is always part of the sale experience. I also like to put my best foot forward when I mail a customer their purchase they have made through my Etsy shop, I think it adds a positive note to the mail order experience. Sometimes even though we feel that we have explained how something is used or think that it should be obvious to a customer that is not always the case. The addition to a package of suggestions or instructions is always a helpful and thoughtful thing to do. So, last night, as part of my creativity project, I decided to design an insert for my fabric postcards. I worked on a design that would have product and business info on one end of the sheet that would fold over to the front of the cellophane packaging and instructions and/or suggestions for use of item on the back of the package.
I made a text box at the top with the name of the item and business info that I rotated so that when it was printed out this section looks upside down. I then added the instructions/suggestions info to read right side up and added a couple of photos to help with visual instructions.
Once edges are trimmed with a ruler and rotary cutter(used for paper only) I fold the top section and staple it in place on the postcard packaging and add a piece of double stick tape to hold the back flap secure. Using these clear wrappers keeps the postcards clean and makes the end product look much more professional and since I do craft shows it makes it possible for customers to handle the items and still keeps my merchandise clean.
Taking a few extra steps might just close that next sale and customers appreciate a professional presentation especially when they are buying handcrafted items.
Presentation is everything! Lets put our best foot forward in everything we do. How do you make your products shine? Share or comment please.
2 comments:
I came up with something similar for my fabric postcards when I was sending them to an event where they would be on display. Not as nice as yours, though. I didn't put photos on it and only made it to cover the top 2 inches front and back of the cellophane package since I wanted the customer to be able to see the back of the postcard. I like the idea of packaging this way. As you said, it makes a very nice presentation of your product without the risk of damage to the item. : )
Great idea for packaging!
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